Brand Talk

Those of you with a passion for all things digital must have jumped on the live streaming bandwagon by now. This post was initially meant to be about Meerkat, the application that made waves at SXSW; however, given their recent

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I might be an old soul who prefers pen and paper to a keyboard, but I will never say no to a retail concept that brings digitalia to the brick and mortar store. When a colleague told me about Rebecca

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In 2015, creating an iconic brand with a stunning identity to match is simply not enough. People – especially Millennials – want to know who you are, why you’re here and what you do. They want a story. At this point,

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Traditionally, consumer-centric businesses have driven and retained customer loyalty by offering value. The greater the perceived value of the product (or service) on offer, the more popular it is amongst consumers…or so the old wives’ tale goes. 2014 has been

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If I asked you what the most important driver of brand awareness is, what would be the first thought to cross your mind? Social media? Television commercials? Large scale events? Public relation campaigns? Celebrity ambassadors? These elements are effective but

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October 11, 2014

Content Is King

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In this brand-eat-brand world where “keywords” are everything, content marketing is one of the most effective ways for brands to engage their audience online. When it comes to obtaining the highest possible Return on Investment from content strategy, there are

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If you are still debating the merits of adding Snapchat to your marketing outreach strategy, consider these facts: Snapchat has (at least) 60 million users, out of which 30 million are monthly active users. Fifty five percent of the monthly

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The #IceBucketChallenge is blowing up the world wide web. While there are a host of cynical critics who cannot stand the movement, I firmly believe that this trend is going to change the way that non-profits market themselves. Let’s face

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Before this post unwinds, a disclaimer is in order: I am by no means a graphic design expert, nor have I worked in the field. I speak only from experience, as a consultant and consumer. A company logo speaks volumes

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There is no doubt that e-commerce will drive the retail industry this year. The convergence of brick and mortar stores with online mediums plays directly into the growing consumer need for convenience and high speed retail – but the game

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