100 posts by shradha

Source As someone who thrives on creativity, both in my professional and personal interests, I know that inspiration can be hard to come by. On Monday, I am pumped with ingenious ideas for a naming project that I am working on,

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  ~ Feeling inspired by the sophistication of simplicity,      

I could tell you a lot of things about the month gone by. I could tell you about nursing an NYE hangover that lasted for two days. I could tell you about the fiery monologues that play within my mind.

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In 2015, creating an iconic brand with a stunning identity to match is simply not enough. People – especially Millennials – want to know who you are, why you’re here and what you do. They want a story. At this point,

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Perhaps I should begin this post by apologizing for going MIA over the last few weeks. The end of 2014 and start of 2015 have been an absolutely whirlwind: acing the GMAT, catching up with old friends after months, leaving

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All the way back in March, I proclaimed 2014 to be the year of subscription e-commerce. An offshoot of e-commerce as we know it, this model has long held my interest because of its sheer strength to influence a well

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Traditionally, consumer-centric businesses have driven and retained customer loyalty by offering value. The greater the perceived value of the product (or service) on offer, the more popular it is amongst consumers…or so the old wives’ tale goes. 2014 has been

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December is truly a magical time. Ever year, I find myself in shock on the first day of the month, questioning how yet another year has come to an end. However 2014 has been for you (and I sincerely hope

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November has been the defining inflection point for my year. I got a new job with my dream company, registered for the GMAT and began a new freelance project which has been both immensely challenging and rewarding. I have been

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If I asked you what the most important driver of brand awareness is, what would be the first thought to cross your mind? Social media? Television commercials? Large scale events? Public relation campaigns? Celebrity ambassadors? These elements are effective but

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